Case Study: Relativity6 and Willis Towers Watson Increase Customer Retention

Pilot

Relativity6 trained their system to predict which WTW SME clients would churn within the next 60 days. These predictions included client level cross sell recommendations, as well as matching brokers to the optimal account. There were weekly check-ins throughout the process which allowed for rapid feedback, and tweaks to fit WTW’s specific business needs.

Immediate results:

• 84% accuracy in predicting which clients would churn, 60 days in advance of the churn event.
• Roadmap to deliver weekly predictions to WTW Brokers

Immediate Results after the first quarter of Relativity6 weekly predictions::

• 84% accuracy in predicting which clients would churn, 60 days in advance of the churn event.
• Roadmap to deliver weekly predictions to WTW Brokers